18 Sep 2014

It’s a funny one change. Some people love it. Some people hate it. I like to think of change as the people’s marmite.

Me, I’m all for it. Embrace it, use it, thrive on it.

In Marketing, it is mandatory to change and adapt on an almost daily basis. Especially with the continually fast-paced rapidly-evolving technology that we are privileged to be experiencing as a generation. 

Innovation holds hands with our industry but never being short of ideas is not always the same as being able to progress them and move them forward into real results.

We’ve found that the biggest obstacle facing some of our clients presently is that their education in marketing isn’t moving as fast as the rest of the world.

Nelson Mandela – the epitome of a man committed to evoking change-  once said “Education is the most powerful weapon which you can use to change the world.” 

So we decided to arm our clients with another marketing tool. Knowledge. We find it helps all parties if they understand the ‘why’ to a campaign – not just the who, what and where.

Another great man said “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” So get with Einstein and get with the programme to understand the following; ‘Change in your business will only take place when you change your approach to your marketing’.

That one is all yours.