03 May 2022
And that’s a wrap for the Met Gala 2022! The Met Gala is an annual event, aimed at raising money for the Metropolitan Museum of Art’s Costume Institute in New York City. Celebrities from an array of fields, such as music, film, social media and sports are invited down to celebrate the event in style, organised by Vogue magazine. After two years of pandemic-related scheduling snags, the show-stopping event of the year has come to an end. The Gala came back with a bang with their ‘Gilded Glamour’ dress code, that will be one to remember. But what went down on the socials of all your favourite brands?
Following on from last year, Moschino nailed it with their striking Instagram action. Moschino, modelled by A-List celebrities such as Vanessa Hudgens, Megan Thee Stallion, Khloé Kardashian and Manurios, were plastering content all over their main feed and stories across the euphoric night. Moschino’s Instagram feed featured celebrity’s glamorous looks; they were also active on stories, resharing across the whole night. The result of their binge-worthy social activity would be sure to bring in some extra clicks.
Versace also came prepared for the golden night, sharing the likes of Olivia Rodrigo, Bella Hadid, Cardi B and Dwayne Wade across their socials. Unlike Moschino, Versace used a social graphic template to remind their viewers of celebrity’s breath-taking outfits. Their range of outfit designs were Instagram explore page worthy. Versace’s Instagram engagement noticeably increased for the night, with their impressive photo of Bella Hadid gaining nearly 330k likes.
As well as Instagram posts and stories, Tory Burch utilised Instagram Reels to promote their brand on the astounding night. Using Reels is a great, effective way to reach a new audience, dazzling them with short video content. Tory Burch followed recent trends in their reel choices, creating transitions of celebrities before and after they were glammed up. Their most popular Reel has reached a staggering 3.1m views already.
Despite having some of the nation’s most-loved celebrities modelling their styles, Gucci stayed silent across Instagram stories for a second Met Gala in a row. Although they shared stunning main feed photos of Anderson .Paak and Billie Eilish, they did not use the extra special night to potentially reach new engagement on Instagram Stories.
The social activity of Valentino was dissimilar to other established brands involved. Valentino narrowly shared 3 Instagram posts across the whole night. The luxury brand shared two singular posts, as well as one carousel post with a collection of 4 looks from the night. Strangely, Valentino did share Instagram Stories on the night, but not of the Met Gala. Valentino used their Instagram stories to promote their new collection; perhaps this was their unique and clever way to build an abundance of excitement over their new range.
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