Facebook is a social media giant and has been a tool utilised by businesses for years to connect and engage with their customers and further promote their products and services through posts and advertisements. Social commerce is not a new concept for Facebook – their Marketplace feature allows anyone with an account to buy and sell items easily.
The new Facebook Shops feature comes at a time of great need for independent high-street businesses. With the COVID-19 pandemic leading to the closure of stores all over the UK, the incentive to move over to online business quickly is higher than ever. Facebook Shops is free and available to anyone with a Facebook or Instagram profile, and contains various customisation features to help you make your online store your own.
There’s no need to worry about lack of communication between you and your customers, as Facebook Shops allows them to message the business through platforms such as Whatsapp, Messenger and Instagram Direct should they have any queries regarding products or delivery.
Facebook Shops is for big brands too, it simply provides customers with the ease of doing everything, from researching a company to buying their products, through their single preferred application.
If you are interested in setting up Facebook Shops for your business and would like help and advice with incorporating your branding in the customisation of your online store, as well as further assistance with promoting and managing this new feature, give KAT Marketing a call on 01206 765544.