Origin Legal is a specialist legal recruitment firm working across the UK and internationally. Origin provide their services both to candidates and clients, working at every level from lawyers, legal executives, to solicitors and paralegals.
To build an SEO-optimised website that encompasses a vacancy search with multiple filters, alongside different resources and areas for the locations they cover.
KAT have worked with the Origin team over a number of years, providing them with a wide range of marketing services including social media management, content creation, PR and design. KAT recommended a new website that maximised search and improved the user experience.
KAT created a website that is aesthetically pleasing as well as delivering a fully functional vacancy search and good user experience. The website includes a mega navigation menu built to expand as content is developed. The team created a number of different elements that would increase user interaction with the site, encouraging visitors to spend more time browsing, to improve rankings and user experience. Pages are designed to automatically update to show relevant information, such as vacancies appearing on the correlating location pages, blogs feeding to relevant sectors and so on. Sections were built in to share more about the team behind the business – an important aspect when dealing with a people-based industry such as recruitment. The revolving questions and imagery show the personality of the recruiters.
All of this was tied together with a new, modern design created by KAT with the client in mind. Origin Legal’s new website has seen a huge increase in CV submissions and their site rankings have significantly improved.