Jump Street are Essex’s first and largest trampoline parks with attractions in both Chelmsford and Colchester. They called upon KAT Marketing just prior to opening their larger second site, looking to co-ordinate marketing activities, improve delivery and to increase promotion of both parks across Essex and further afield.
To cultivate large audience growth across Facebook, Twitter and Instagram via social advertising campaigns. To provide support and planning for crisis managment and media spokeperson in relation to trapoling as a sport and the dual centres facilities. Create ideas for ongoing promotions and events and promote in-house team activities.
Our creation of the ‘Combo Deal’ remains their most successful campaign, drawing in huge revenue from social channels and e-shot campaigns. Due to the success on social, Jump Street now use it as their main channel for promotions and recruitment.
Handling public relations for Jump Street has enabled KAT to promote the trampoline parks in local media on numerous occasions. KAT sources news-worthy stories before drafting, distributing and clipping the results. Successful campaigns include investments in new attractions such as Kendrick’s Kingdom (soft play), charity fundraising events like a ‘Jump-a-thon’ and special events include trampoline speed dating. The KAT team also sprang into action after a national news story about ambulance call outs to trampoline parks was picked up BBC Essex. It lead to KAT appearing as a spokesperson on live radio to clarify the misleading figures, allay fears and turnaround the article to promote Jump Street as a safe environment for children and adults to have fun.
KAT has delivered and implemented events which have driven press coverage and increased footfall. Events included the Jump Street ‘Jump-a-thon’ and ‘Bounce for Life’ events which helped raise vital funds for the Essex and Herts Air Ambulance and Breast Cancer UK. Other unique ideas saw success such as trampoline speed dating, as well as Comic Relief and Sports Relief specials.
KAT team placed a Sky Smart Advert campaign to further drive awareness of the Jump Street brand across the South-East. By drilling down into local core demographics, KAT were able to put Jump Street in front of their key audience of parents on a local scale at the perfect time and channels. In order to gauge the ongoing success of the campaign, an offer was promoted within the advert and take up of the advert tracked on the website.
“KAT Marketing have helped us reintegrate our backend booking system to vastly improve the user-experience and made it possible to book our latest offers and promotions online to allow us to better track our social campaigns.” – Neil Lewis, Director, Jump Street