The Background
Freedom Funerals is an independent family-run funeral director in Colchester, providing funeral services across Essex and Suffolk. They offer a bespoke service tailored to you, whether you are considering a traditional funeral, woodland/ green burial or something completely different. Friendly, caring and respectful, the Freedom Funerals team is at your service.
The Challenge
To provide Freedom Funerals with a new look brand that encapsulates their personal, caring and empathetic services across a variety of mediums from their signage, uniform and vehicles through to their literature and website. To provide online and offline marketing strategies and services that will educate and increase their existing customer base about their products and services alongside generating new enquiries and awareness within Colchester and its surrounding areas.
The Solution
KAT Marketing created a 12-month marketing plan as an initial one-off project to provide invested and informed advice and research on competitors, the local area and provision of a ROI budget and forecast of work plan and media plan. The new brand was created based on existing symbols but freshened up in Pantones, tagline and font. The website created followed a user-friendly site with large, readable font for all users and imagery was sourced that denoted lifetime celebrations. FAQs and various landing pages that support searches were created, social media sites linked and blog created. The content was written and optimised for the site and appears on the first page of Google. Press releases were created surrounding Remembrance Sunday to launch their new grave cleaning service.
Testimonial
“We wanted something different because we are different. We didn’t want to be lined up in our work attire with our vehicles on the homepage of our website like many in our industry. For us, KAT Marketing really understood who we were and worked hard at what we wanted to convey to our customers.
I’m over the moon with our new look and our website feedback is that it is much easier to use and really encapsulates what we offer service wise to our families. Thank you for helping us help others.”
- Lee Jaschok, Director, Freedom Funerals.