The Background
KAT Marketing work across the East of England but we love to work in our hometown and have worked with Colchester Borough Council, partners and retailers to promote Christmas in Colchester for a number of years.
The Challenge
To organise the Colchester Christmas Lights Switch-On event, creating a welcoming, safe event that is inclusive and accessible for all. The event was to act as an attraction to encourage people to visit Colchester, with a memorable multi-media campaign.
The Solution
KAT undertook all aspects of event creation and management, including event planning; liaison and briefings with partners and others such as the Safety Advisory Group, the Council’s zoning teams, suppliers and more; creating an event programme with mostly voluntary groups of performers; crowd management planning and implementation; event delivery from staging and AV through to directing performers and briefing the professional team (security, first aid/lost children provision, street ambassadors etc) and volunteers; recruiting voluntary Event Ambassadors to work alongside the professional team to deliver a warm welcome to visitors.
The event was successful and well attended, with a good voluntary programme and received excellent feedback.
