The Background
Amy Gordon Skin Clinic and Beauty Boutique provides specialist beauty and advanced skincare treatments, all of which are carried out by their team of fully qualified technicians at their luxurious Colchester-based salon.
The Challenge
The client came to KAT when they were considering a rebrand, from The Beauty Boutique to Amy Gordon. A fresh and modern look was needed in order to fully encompass the new direction of the business, as they widened their clientele by providing a larger range of services, developing products for sale and offering training for budding technicians.
The Solution
KAT designed a new, contemporary brand for Amy Gordon that would be used across all platforms both on and offline, from the website and signage to literature and products, and encapsulates everything that they are as a company.
We designed and built a stunning new website that has a light, current feel with a neutral colour palate and lots of imagery. The website was designed with a mega nav for SEO benefits and ease of navigation. The site features their Instagram feed which updates the content on relevant pages refreshing the offering. We implemented a range of SEO measures that would ensure they maintained their domain authority despite changing their domain name. KAT introduced a PPC campaign to generate new leads which has shown excellent results and the website ranks highly in search results.
