The PR paradox
One of the great ironies of PR is that if you’re good at it, you might end up with a dodgy image yourself. Let’s call it Mandelson Syndrome.
Peter Mandelson was one of the architects of New Labour, with a hand in all their election victories – one of the reasons behind Tony Blair’s success. But he had to resign not once, but twice, and the Labour Party rank and file hated him. Alastair Campbell suffered from Mandelson syndrome, too.
Now, it’s Andy Coulson’s turn . It’s been alleged that when the Downing Street press supremo was editor of the News of the World, he was a bit of a naughty boy. The way we look at it, though, his main problem is that he’s too busy looking after David Cameron’s image to have time to look after his own.
If you’re short of time, but want the kind of coverage Andy Coulson would love about now, call Kat Creativ! We’ll work for you without a thought for ourselves – because our image depends on the results we get for you!