KAT Marketing Blog

Blog

The world of KAT marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Christmas in the sun

Selfridges became the first London department store to embrace Christmas yesterday with 147 days to go till the big day! Their Christmas shop opened with jingle bells ringing out, Father Christmas greeting shoppers and the store bedecked with tinsel and…


Positivity is Catching

 We’re a pretty cheerful bunch at KAT Marketing and I for one believe that positivity and in fact negativity are catching.  We would advocate a positive approach in sales and marketing (and generally in life) believing it leads to positive results….


KAT top tips for presentation preparation!

 Getting ready for giving a seminar and it got me thinking about presentations what works and what doesn’t.  I did a bit of a survey in our KAT Marketing office and these are our top “prepping for a presentation” tips or…


Begin with the end in mind!

When starting any project we would recommend that you begin with the end in mind!  I know that seems obvious but what we mean is at the beginning, before you start, identify what you think are successful outcomes and work…


Giraffes in the city…

They’ve been out and about on the streets of Essex and now the Stand Tall for Giraffes have hit the big city! 15 of the 30 individually designed and painted 2.5 metre Giraffe sculptures to mark the 50th anniversary of…


There must be something in the water…

In the next few weeks, you’ll start to notice some rather unusual sights on the streets of Colchester – a herd of 2.5m giraffe sculptures! These 30 beautiful pieces of art have been individually designed and painted to mark the…


Local Businesses join forces to support NSPCC

  FUNDRAISING EVENT THE FIRST ORGANISED BY CHELMSFORD NSPCC BUSINESS GROUP EVENT TO BE USED AS A PLATFORM TO SET UP SIMILAR GROUPS NATIONWIDE Family Curry Day, the first fundraising event of the Chelmsford NSPCC Business Group in aid of…


Powerful women

Harry Potter creator JK Rowling is the UK’s most influential woman, according to the National Magazine Company (who publish things like Cosmo and Esquire). Anyone who can multi-task enough to write a bestseller while being a single mum gets our…


The PR paradox

One of the great ironies of PR is that if you’re good at it, you might end up with a dodgy image yourself. Let’s call it Mandelson Syndrome. Peter Mandelson was one of the architects of New Labour, with a…


BP and other PR News

Bad PR PR man Gerry McCusker has some good insights into the BP oil disaster on his PR disasters blog. We don’t think there’s anyone who doesn’t sympathise – at least a little bit – with BP Chief Exec Tony…