KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Creative Versus Transactional

During lockdown, entertainment became a huge factor for content – the joy of creativity made it back to the forefront of marketing again as new and inventive ways were needed to captivate and keep attention on brands. Transactional click throughs,…


Return to Work – Office Preparation

Being prepared for everything is always useful when it comes to running a business. With a lot of us getting ready to go back to the office soon – including the KAT team, who will be back at our usual…


Top Tips on Blogging for Business

Blog posts are great for if you want to provide relevant, more detailed content for your customers. Regular posts keep your audience engaged, informing them on new products, projects that your business have been working on and up to date…


Pandemic? No Problem!

It’s a tough and confusing time for everyone at the moment – as a business, you’re probably back and forth on what your next moves are going to be and how you’ll be communicating with your employees and customers. Fret no longer,…


You Do What for a Living?

Imagine creating an Instagram account at the age of 13 years old, posting your first picture straight from the camera roll of your iPhone 4S, maybe with a standard black and white filter to make things a bit more artsy,…


Personalising Your Customer Interactions

Brands are constantly looking to connect with potential consumers, whether trying to grow their audience or retain their market share. The digital age has given business an incredible amount of data on the people who are interacting with their brand…


Planning for a ‘purr-fect’ start to 2019

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Are the oldies still the best?

Like everything, when something new and shiny comes along we all take in a breadth and consider if this will revolutionise the world in which we live. Sliced bread? Amazon? Mobile phones? They have all transformed how we purchase. But…


Key elements for business branding

In 2018, it’s safe to say we’re all aware of the importance of business branding. Your brand is the forefront of your business every step of the way, whether on letterheads, e-mail footers, brochures, websites or social media platforms, your…


Christmas in the sun

Selfridges became the first London department store to embrace Christmas yesterday with 147 days to go till the big day! Their Christmas shop opened with jingle bells ringing out, Father Christmas greeting shoppers and the store bedecked with tinsel and…