KAT Marketing Blog

Blog

The world of KAT marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

The Bear Diaries 2018

In aid of The Colchester NSPCC Business Group we have teamed up with Build-A-Bear for a new and unique fundraising event to raise money to help the safety of children. The NSPCC are the leading children’s charity who aim to…


Individual Marketing for the Masses

Anyone who has ever spent hours painstakingly customising their MySpace profile will be able to recognise how far the world has come in creating a personal, custom experience – especially on a digital level. Compared with the days of dial-up…


Christmas in the sun

Selfridges became the first London department store to embrace Christmas yesterday with 147 days to go till the big day! Their Christmas shop opened with jingle bells ringing out, Father Christmas greeting shoppers and the store bedecked with tinsel and…


Eye Catching Events

When you are competing for an audience in a competitive market and trying to ensure your target audience chooses your event rather than another then making your event stand out is key. In May the KAT Marketing team are in…


The WOW Factor

Telling people you organise events generally elicits one of two responses “Wow that’s exciting” or “Wow, that’s terrifying…so much to remember, lots of responsibility and pressure etc” and I suppose both are true in part.  Planning an event may appear…


“A Night in Neverland” – Purrfection!

The KAT team have had a great time organising the eighth Colchester NSPCC Business Group’s Emerald Ball a glittering, fun filled evening! The Peter-Pan inspired event held at Wivenhoe House was full of surprises and magic courtesy of Version Events…


The Marketeers at Colchester Carnival

  It had been years since I had been to a Carnival although I have fond memories of sitting on the pavement clutching a bag of pennies watching the floats but all that changed this weekend as the KAT team took to the streets…


Begin with the end in mind!

When starting any project we would recommend that you begin with the end in mind!  I know that seems obvious but what we mean is at the beginning, before you start, identify what you think are successful outcomes and work…


Ibid and I get!

We have just announced the Colchester NSPCC Business Group’s annual Emerald ball is to be held at Wivenhoe House on Saturday 8th November and with a lovely lilting Irish theme to the night’s fundraising endeavours.  Naturally our attention is drawn…


Grand Design’s LIVE – best exhibition for ages

Well, the office has (I’ve been told) been fairly peaceful with me out at Grand Designs Live all last week.  I’m tearful and touched that my presence was so missed!  Yes, I am going to go with that angle…we are…