KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Landing pages, how to convert…

Landing pages are unique pages created with only one purpose in mind – to convert users into leads. Whether your business is selling a new product, selling tickets to an event or even increasing your subscribers, a landing page has…


Four ways to leverage cognitive biases to improve your online marketing

Customers are continuously faced with an overwhelming choice of services and products all declaring to be the best on the market, and as a consumer, our decision is channelled by our gut feelings and instincts. These are otherwise known as…


Planning for a ‘purr-fect’ start to 2019

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Individual Marketing for the Masses

Anyone who has ever spent hours painstakingly customising their MySpace profile will be able to recognise how far the world has come in creating a personal, custom experience – especially on a digital level. Compared with the days of dial-up…


Are the oldies still the best?

Like everything, when something new and shiny comes along we all take in a breadth and consider if this will revolutionise the world in which we live. Sliced bread? Amazon? Mobile phones? They have all transformed how we purchase. But…


April Web Trends

Here’s the web trends that the KAT Marketing team have been loving this month. ‘Card’ design homepages Image source: Netflix Netflix do this and they do it really well.  By using this card style design for their user’s homepage it…


Digital for 2017

It has happened, 2017 is here whether you believe it or not and digital is arguably more important than ever. Your online presence is now your first impression so let’s make sure it’s a good one. Here at KAT, we’ve…


Social media & me

  I was actually one of the first few people to register an account on twitter. What was twitter? I had no idea at that time, alongside everyone else, but I knew that I wanted to be part of it….


Image Advancements

Changes in technology have altered ‘capturing the moment’ forever with people endlessly reaching for their phones and snap-snapping away. We love the ability to film and photograph easily but have felt the impact on the photography industry with redundancies amongst…


Fascinating Facebook Facts

 I love Facebook and not for stalking exs and long lost friends (although that has a certain appeal) but for its business application and everyday there’s something new. 5 Fascinating Facebook  Facts… The ongoing evolution – there is no complacency…