KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Creative Versus Transactional

During lockdown, entertainment became a huge factor for content – the joy of creativity made it back to the forefront of marketing again as new and inventive ways were needed to captivate and keep attention on brands. Transactional click throughs,…


Top Tips on Blogging for Business

Blog posts are great for if you want to provide relevant, more detailed content for your customers. Regular posts keep your audience engaged, informing them on new products, projects that your business have been working on and up to date…


Social Media Makeover – Lockdown Edition

Lockdown can bring with it unexpected opportunities such as using this time to focus on aspects of your business that your marketing company may have been nagging you about for a while; the digital transformation has accelerated due to Covid…


You Do What for a Living?

Imagine creating an Instagram account at the age of 13 years old, posting your first picture straight from the camera roll of your iPhone 4S, maybe with a standard black and white filter to make things a bit more artsy,…


Landing pages, how to convert…

Landing pages are unique pages created with only one purpose in mind – to convert users into leads. Whether your business is selling a new product, selling tickets to an event or even increasing your subscribers, a landing page has…


Four ways to leverage cognitive biases to improve your online marketing

Customers are continuously faced with an overwhelming choice of services and products all declaring to be the best on the market, and as a consumer, our decision is channelled by our gut feelings and instincts. These are otherwise known as…


Planning for a ‘purr-fect’ start to 2019

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Individual Marketing for the Masses

Anyone who has ever spent hours painstakingly customising their MySpace profile will be able to recognise how far the world has come in creating a personal, custom experience – especially on a digital level. Compared with the days of dial-up…


Are the oldies still the best?

Like everything, when something new and shiny comes along we all take in a breadth and consider if this will revolutionise the world in which we live. Sliced bread? Amazon? Mobile phones? They have all transformed how we purchase. But…


April Web Trends

Here’s the web trends that the KAT Marketing team have been loving this month. ‘Card’ design homepages Image source: Netflix Netflix do this and they do it really well.  By using this card style design for their user’s homepage it…