KAT Marketing Blog

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The world of KAT marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Posts by KAT Marketing - The KAT Marketing Team


It’s all in the education…


April 2, 2019

When we talk about what we do, I tell people that we are educators.  Marketing is about education. Educating your customers about your product and/or services so that they can buy from you to fulfil their needs and desires. On…


Preparing your business for a PR crisis


January 21, 2019

All businesses, big or small, could face some form of public relations crisis at any point. The way they respond to this can either significantly damage their brand or give them a much-needed image boost during a tough period. In…


Planning for a ‘purr-fect’ start to 2019


November 28, 2018

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Are your e-customers ‘cart-wheeling’ with joy?


October 2, 2018

Retailers spend years honing their consumer journey to maximise sales from every customers which walks through their door. Why wouldn’t you be doing the same with your website? All e-commerce businesses spend time and money building up the traffic visiting…


The Bear Diaries 2018


August 16, 2018

In aid of The Colchester NSPCC Business Group we have teamed up with Build-A-Bear for a new and unique fundraising event to raise money to help the safety of children. The NSPCC are the leading children’s charity who aim to…


Learning to be as cool as the KAT


July 13, 2017

This week I started my work experience in KAT Marketing and have begun learning from the word go. Whilst I had done some work experience before doing freelance public relations, I had not yet had the chance to venture into…


Social media & me


February 18, 2016

  I was actually one of the first few people to register an account on twitter. What was twitter? I had no idea at that time, alongside everyone else, but I knew that I wanted to be part of it….


Christmas Jumper Etiquette


December 22, 2015

Every now and again we have debates in the office over difficult situations helping us to thrash out solutions and potential opportunities.  You know the thing – PR challenges, crisis management but this morning it all got very serious… etiquette…


Image Advancements


December 4, 2015

Changes in technology have altered ‘capturing the moment’ forever with people endlessly reaching for their phones and snap-snapping away. We love the ability to film and photograph easily but have felt the impact on the photography industry with redundancies amongst…


“A Night in Neverland” – Purrfection!


November 24, 2015

The KAT team have had a great time organising the eighth Colchester NSPCC Business Group’s Emerald Ball a glittering, fun filled evening! The Peter-Pan inspired event held at Wivenhoe House was full of surprises and magic courtesy of Version Events…