KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

Colchester Quizzing

KAT loved launching an annual Colchester quiz in association with Barclays Bank at the Wivenhoe House Hotel this month – in aid of The Ark Centre for autistic children. Teams of avid quizzers came together to raise over £4,000 at an…


It’s all in the education…

When we talk about what we do, I tell people that we are educators.  Marketing is about education. Educating your customers about your product and/or services so that they can buy from you to fulfil their needs and desires. On…


Preparing your business for a PR crisis

All businesses, big or small, could face some form of public relations crisis at any point. The way they respond to this can either significantly damage their brand or give them a much-needed image boost during a tough period. In…


Planning for a ‘purr-fect’ start to 2019

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Are your e-customers ‘cart-wheeling’ with joy?

Retailers spend years honing their consumer journey to maximise sales from every customers which walks through their door. Why wouldn’t you be doing the same with your website? All e-commerce businesses spend time and money building up the traffic visiting…


The Bear Diaries 2018

In aid of The Colchester NSPCC Business Group we have teamed up with Build-A-Bear for a new and unique fundraising event to raise money to help the safety of children. The NSPCC are the leading children’s charity who aim to…


It’s like riding a bike?!

Anyone that has recently witnessed my current mid-life crisis sporting endeavours has come to realise that I am more than up for a challenge. I only started running on the 8th January this year and by the end of April…


Individual Marketing for the Masses

Anyone who has ever spent hours painstakingly customising their MySpace profile will be able to recognise how far the world has come in creating a personal, custom experience – especially on a digital level. Compared with the days of dial-up…


Are the oldies still the best?

Like everything, when something new and shiny comes along we all take in a breadth and consider if this will revolutionise the world in which we live. Sliced bread? Amazon? Mobile phones? They have all transformed how we purchase. But…


Key elements for business branding

In 2018, it’s safe to say we’re all aware of the importance of business branding. Your brand is the forefront of your business every step of the way, whether on letterheads, e-mail footers, brochures, websites or social media platforms, your…