KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

World Mental Health Day 2020

No one could have predicted what has taken place in 2020. The Coronavirus pandemic has changed both our personal and work lives, and still is causing uncertainty for many. There are few of us whose mental wellbeing has not in…


Email Marketing 101: Implementing a Successful Email Strategy

What is Email Marketing?  Email marketing has been in circulation for many moons, proving time and time again to be an effect and direct way of communicating with customers – generating sales leads and nurturing them along the way to…


Why Your Business Should Be Active on Instagram Stories

Since the launch of the Instagram Stories back in 2016, the platform has revolutionised the way we share images, videos, and other content in real time. A whole new approach to communicating and sharing information was introduced and we haven’t…


The Rise of the Podcast…Again

This year more than ever, people have been finding solace in the arts. The popularity of podcasts has risen again, with the number being 45% higher than it was last year, and predictions that the number will increase by 80%…


Reels: Instagram’s Answer to TikTok

The video sharing platform known as TikTok has blown up massively recently, quickly shooting its way to the top as one of the biggest social media giants in the market today. Being unique in the industry, with its short video…


Moving Forward with Virtual Events

The outbreak of Covid-19 led to a lot of changes in both our personal and professional lives. Having to comply with social distancing guidelines had a huge impact on businesses whose services require their customers to be within fairly close…


TikTok for Business – What You Need to Know

There’s a new social media popping up all the time, and it’s important for a businesses marketing strategy to stay up to date with the latest online trends. TikTok has grown in popularity tremendously over the last year, so the…


Creative Versus Transactional

During lockdown, entertainment became a huge factor for content – the joy of creativity made it back to the forefront of marketing again as new and inventive ways were needed to captivate and keep attention on brands. Transactional click throughs,…


Does your Business need Facebook Shops?

Facebook is a social media giant and has been a tool utilised by businesses for years to connect and engage with their customers and further promote their products and services through posts and advertisements. Social commerce is not a new…


Black Lives Matter: Educating Ourselves

It is time that we fully educated ourselves on the hardship and suffering that the black community has been put through, and the unjust discrimination and prejudice that they still experience in the world today. We cannot expect black people…