KAT Marketing Blog

Blog

The world of KAT Marketing is fast moving as is the industry we work in, so keep in touch with what we and the marketing world is up to on our blog.

It’s Christmassssssssss!!!!

Tis’ the season and the glow has begun.  The tree is out. The office party is booked. Event season is in full-swing. At KAT, we love a bit of Christmas! We’ve decorated our desks, Christmas jumper date has been set…


Landing pages, how to convert…

Landing pages are unique pages created with only one purpose in mind – to convert users into leads. Whether your business is selling a new product, selling tickets to an event or even increasing your subscribers, a landing page has…


Personalising Your Customer Interactions

Brands are constantly looking to connect with potential consumers, whether trying to grow their audience or retain their market share. The digital age has given business an incredible amount of data on the people who are interacting with their brand…


Four ways to leverage cognitive biases to improve your online marketing

Customers are continuously faced with an overwhelming choice of services and products all declaring to be the best on the market, and as a consumer, our decision is channelled by our gut feelings and instincts. These are otherwise known as…


Colchester Quizzing

KAT loved launching an annual Colchester quiz in association with Barclays Bank at the Wivenhoe House Hotel this month – in aid of The Ark Centre for autistic children. Teams of avid quizzers came together to raise over £4,000 at an…


It’s all in the education…

When we talk about what we do, I tell people that we are educators.  Marketing is about education. Educating your customers about your product and/or services so that they can buy from you to fulfil their needs and desires. On…


Preparing your business for a PR crisis

All businesses, big or small, could face some form of public relations crisis at any point. The way they respond to this can either significantly damage their brand or give them a much-needed image boost during a tough period. In…


Planning for a ‘purr-fect’ start to 2019

As December approaches rapidly, thoughts immediately turn to Christmas parties and tying up loose ends before the end of the year. It is the perfect time to reflect on what has gone right and what has gone wrong in the…


Are your e-customers ‘cart-wheeling’ with joy?

Retailers spend years honing their consumer journey to maximise sales from every customers which walks through their door. Why wouldn’t you be doing the same with your website? All e-commerce businesses spend time and money building up the traffic visiting…


The Bear Diaries 2018

In aid of The Colchester NSPCC Business Group we have teamed up with Build-A-Bear for a new and unique fundraising event to raise money to help the safety of children. The NSPCC are the leading children’s charity who aim to…